The world is a challenging place today - with forces pushing and pulling from all directions. To survive and to thrive in these challenging times requires strategic management and agile thinking. Salespeople must face this challenge head-on, adjusting rapidly to changing customer demands and market conditions:
- Clients with tighter budgets, leading to reduced spending or postponed purchases.
- The economic uncertainty that leads to longer decision-making processes and extended sales cycles.
- Increased competition that is more aggressive and willing to sell for lower prices and accept lower margins.
- Aggressive marketing efforts to capture a larger share of shrinking markets.
- Existing customers that look to save money in every aspect of their business and consider switching to competitors for cost savings, increased effectiveness or greater innovation.
And this is only the tip of the iceberg.
How can sales professionals tackle these challenging issues and keep creating and delivering value for customers to keep relationships healthy and business profitable?
In this webinar recording, you hear from two feature speakers - Gopal RajGuru, who is a distinguished keynote speaker, consultant, business educator, and an expert in sales performance improvement, and AaltoEE’s Commercial Director Miro Malmelin, who has extensive experience in leading value sales and large account and new business development.
During the webinar, Gopal and Miro will discuss their insights and viewpoints to
- Importance of value selling in times of low growth (and always!)
- Increasing sales in times of low economic growth
- Serving clients and securing loyalty in times of low growth
Aalto EE offers a wide range of sales and marketing training programs that help organizations strengthen their strategic customer relationship, marketing, and sales skills. Develop the capabilities of marketing, sales and communication and enable the commercial success of your organization. The driver of successful commercial strategies and concepts is customer experience’s centric role in business and organizational culture.
