Marketing and Sales

Lauri Järvilehto: "It Makes Sense to Use AI for Tasks I Find Boring or Don't Know How to Do"We asked professor of practice Lauri Järvilehto, who also teaches in Aalto EE's programs, how he uses AI in tasks that call for creativity.

Sales Success in Challenging TimesHow can sales professionals tackle challenging issues and keep creating and delivering value for our customers to keep relationships healthy and busin...

Value-Based Pricing Requires a Fundamental Mindset Shift in Companies – “It Is Time for a Change”We need a shift in how products and services are priced, believes Skander Esseghaier, who teaches strategic pricing and customer value at Aalto EE. Pr...

Social Media Is My Office - But What Has Changed and How Should Employers Consider That?Experts and social media professionals encourage businesses to adapt to the evolving dynamics of social media. The fight for attention is tough, and m...

Two Giants Meet – What Role Do Humans Play in the Equation of Data and Sales?Organizations – and their sales departments – have access to more data than ever before, making the shift toward data-driven decision-making inevitabi...

Artistic Integrity and Leading a Culture Organization Are Two Different Things – That’s Why Culture Sector Needs to Understand BusinessDid you think that business and culture are two completely separate realms? In reality, both can learn from each other. Read on as Nana Salin and Karr...

AI Revolutionizes Marketing – Experts Explain How to Respond to ChangeAs technologies develop, customer centricity becomes increasingly important. Humans will be needed for tasks that require empathy and intuition also i...

What Would You Like to Learn Next?Whether you are planning to change jobs, looking for new challenges or striving to take on new responsibilities and opportunities, Aalto University’s ...

Telia One Sales Focused on B2B Sales and Sales LeadershipTelia Finland wanted to develop its B2B sales and sales leadership with a program that was customized for the company. Together with Aalto University ...