Marketing and Sales

Make It or Break It with Strategic Pricing - Morning with Pekka MattilaPricing decisions can truly make or break a company's bottom line.

Meet a Real Guru in NegotiationsGet an unfair negotiation advantage with tips from the negotiations guru Gopal RajGuru

Does Your Pricing Match Your Strategy?Marco Bertini, ESADE claims that pricing is an area where the level of sophistication does not match the importance of the topic.

Write It like You Mean It – Three Ways to Express Emotions in Writing as a ManagerImagine you are writing a report about your business area and realize that you are missing one of the key facts. You decide to send a quick email or i...

Can Working for a Law Firm be Rewarding for a Marketer?“Are you a lawyer? What have you studied? Do law firms do marketing? What is it that you do exactly?”