Digital Strategy and Data-Driven Business
Digital Strategy and Data-Driven Business is a two-day module in the Graduate Diploma in Digital Strategy and Leadership program and can also be taken as a stand-alone program.
The role of information technology in companies has gradually shifted from supporting the core business to a central resource for companies’ value creation and competitive strategies. Companies that have yet to undergo a digital transformation risk being left behind, while industry leaders are using data and smart algorithms ever more broadly to better serve their customers and create value for shareholders. The recent advances in generative AI, and particularly large language models, underline the importance of digitalization in all industries.
Digital capabilities allow a fundamental shift in value creation, as human routines are gradually replaced with smart and adaptive processes run by real-time data streams and algorithms. These changes are associated with a shift towards digital ecosystems and platforms. To prosper in this new digitalized reality, firms must embed themselves effectively in collaborative networks and develop new business models to capture value.
This module provides participants with an in-depth understanding of the ongoing changes in strategy and management practice brought by contemporary digital technologies. The readings, case studies, and class discussions will help you understand how to rethink the sources of competitive advantage, offerings, and the broader operating model at a traditional company.
The module will enable the participants to:
- Understand the technical changes, economic logic, and new business models driving the ongoing digital transformation across diverse industries
- Identity, forecast, and respond to changes taking place in an industry, including the shift towards digital ecosystems
- Analyse and formulate strategies related to digital solutions, ecosystems, and platforms
- Understand the new managerial mindset and strategic priorities associated with the effective use of contemporary digital technologies
- Design new business processes and business models related to generative AI.
Benefits
The program will challenge and reward you as our world-class experts help you cut through the noise of digitalization and technology and focus on what really matters for your business. It covers the latest trends in technology and provides you with practical tools and methods for agile implementation of new skills and knowledge at work. It will help you challenge your strategic thinking and gain a comprehensive overview of the latest theory, technologies, and business applications.
For
The program is for business leaders, senior executives, and decision-makers responsible for leveraging the possibilities created by digitalization within their companies.
We recommend the program for core strategy team members, business development managers, and digital transformation leaders.
Instructors
Henri Schildt
Dr. Henri Schildt is a full professor in strategy at Aalto University.
He is an enthusiastic educator, with more than a decade of experience in teaching executive education in themes related to strategy, artificial intelligence, and organizational change. He is currently a co-leader of the research project “Smarter Work with Artificial Intelligence”. His other research interests include corporate entrepreneurship, industry-level transformations, and strategies of social organizations. His book ‘The Data Imperative’ was published by Oxford University Press in 2020.
