The program helps you understand the central aspects of successful B2B sales, as well as customer purchasing behavior in changing times where value, not price, is the decisive factor.

The program trains participants to explore, validate, and scale new business models and/or renew existing ones. Participants will go back to their organizations with proven tools and practices to systematically build new, scalable businesses with greater agility, customer centricity, and innovativeness.

You will get a comprehensive understanding of strategic marketing and how strategic marketing is crucial in driving growth by being or becoming customer-centric.

The program gives you versatile perspectives on communication as part of responsible business. You will learn to analyze the starting points of the credibility of responsibility communication and evaluate your organization and its activities as a builder of a sustainable society.

This comprehensive hands-on program brings together the management and experts of Finnish fashion, design, and lifestyle consumer brands to develop customer insight, commercialization strategies, and multichannel strategies for international markets.

The program is a practical, hands-on, and effective program providing the participants with in-depth experience backed by the latest business practices and live case studies bringing the participants' negotiation and persuasion skills to the next level.

The program handles the most topical themes of digital marketing at both the strategic and tactical levels, from a customer-oriented perspective. You will gain an overview of digital marketing and sales, involving the integration of digital and analog marketing practices in support of your business objectives and strategy.

The program will increase your understanding of the role played by a customer strategy as part of your business’s overall strategy, and provide tools for the goal-based development and implementation of the KAM process. You will learn how to work with important customers and adopt hands-on tools for the development and management of customer processes.

The executive program considers pricing from a strategic management perspective. The program introduces alternative strategies that provide insights for improving pricing decisions that directly impact a company’s financial performance.

This program is the next step from the Information Visualization online course. The program is suitable for those who want a concise overview of information visualization and want to do a practical project and receive expert feedback. It focuses on making quantitative data understandable and usable. You will understand and learn to decipher visualizations and what is behind them and learn to do visualizations of your own.

This online course provides a toolbox to better understand and analyze recent developments in service management. Course language: English

In this online course, you will focus on marketing strategies, segmentation, targeting and positioning, integrated marketing communications, proactive value-based selling, structured influencing, contemporary sales approaches, and personal selling skills. Course language: English