Enrollment
September 20, 2025
Delivery mode
Onsite
October 6 – December 9, 2025
Frequency
Location
Aalto University, Espoo, Finland and Live online
Language
Finnish
Scope
Markkinoinnin johtaminen
Achieve an Impact and Efficiency in Digital Marketing and Sales
The Markkinoinnin johtaminen (Leading Marketing in Digital Era) program develops the digital marketing skills of marketing, sales and communications professionals, and provides a deeper understanding about marketing in the digital era.
The program covers the themes of customer-centric marketing, marketing measurement and analytics, omnichannel marketing strategies, brand and content creation. The core of the program examines the creation of digital marketing with an impact from the point of view of marketing, sales, and entire business.
The instructors of the Digiajan markkinoinnin johtaminen program, who are from Aalto University and marketing and communications firms, will offer participants a world-class learning experience based on the latest expertise.
Please note that this program will be held in Finnish.
Start
Fee: € 3,550 (+ VAT)
Early Bird fee € 3,500 (+ VAT) is valid until May 31, 2025.
The normal program fee is € 3,950 (+ VAT).
A combination of the latest academic knowledge with experienced practitioners’ expertise in digital marketing trends
Peer learning in the classroom and between training days in sparring groups with other participants
Understanding the big picture, and practical tools for digital marketing
Benefits
Markkinoinin johtaminen program combines the latest academic research in the field and practical knowledge from the business world. In the program, strategy and practice meet to create a comprehensive picture of the future success factors of marketing management. In addition, peer learning in a small group session supports exchanging ideas and expertise across industry boundaries.
For
The Markkinoinnin johtaminen program is aimed at marketing, sales and communications specialists in manager or expert roles.
The program covers both B2C and B2B marketing. The program is suitable for people who want to develop their knowledge of digital marketing management both at the strategic and tactical levels.
Contents and Schedule
Program emphasizes the management of the customer experience, the utilization of data and information in marketing, and the cooperation between marketing and sales. The program concentrates on customer-centric marketing, value creation, marketing performance, channel strategies, content creation and branding.
In addition to the three live training days and three live online webinars, the program includes peer learning meetings in small groups. Participants will discuss the key themes of the program with other marketing and sales specialists.
Program Fee and Registration
Program Fee
The fee for the Markkinoinnin johtaminen program is € 3,950 (+ VAT).
Registration
Register by September 26, 2025.
