Articles
Laura Sivula to Lead Aalto EE's International Business and Singapore Office
20.01.2025, Anu Haapala
Service Management online course provides a toolbox to understand better and analyze recent service management developments.
During the course, you will gain a good understanding of how to
For companies, this course represents an effective way to gain new ideas for promoting customer-centric business strategies. For service managers and experts, the course is cost-efficient and flexible to refresh further and extend their service-related knowledge and skills.
Take the online course Download info card
Start
Fee:
Contact us
Video lectures
Online exercises to check your mastery of each theme
Your own schedule and pace
“The online video modules were excellent. I really enjoyed the videos with examples at the end.”
“The module was very helpful and gave me lots of ideas and tools to utilize in my daily work.”
Previous participants
The course is a cost-efficient and flexible way to update your service management know-how. It is also an effective tool to provide selected teams, groups, or departments with a similar level of knowledge. The course allows flexible study patterns.
The course is designed for managers and experts looking for a conceptual toolbox for service management.
The course offers an effective way to gain new ideas for promoting customer-centric business strategies.
To provide you with effective tools for optimizing your service operations, the course starts with approaching the foundations of service business. To capture service quality as a major aim of service provision, the online course discusses prominent service quality concepts and covers seminal tools for measuring service quality. The course also discusses strategies for effective service recovery and introduces self-service technologies and artificial intelligence as major drivers of service innovation.
You will also identify co-creation as an emerging trend in service innovation management. The course illuminates customer value creation as a major strategic aim of business operations. In addition, customer-centricity is introduced as a major organizational precondition for safeguarding customer value.
The estimated study time of the course is 12 hours. The course allows flexible study patterns; you can decide on your schedule and the speed of your progress. The recommended study schedule is 2-3 hours per week for 3-4 weeks.
Instructor: Tomas Falk, Professor of Marketing, Aalto University School of Business
Schedule March 26, 2024
Location Aalto University Töölö, Helsinki
In the workshop, you will learn what AI really is and how it can be used in knowledge work and how AI can change working life.
Fee: € 1,190 (+ VAT)
October 31, 2024 – March 14, 2025
Schedule October 31, 2024 – March 14, 2025
Location Aalto University Töölö, Helsinki, Finland or live online
Frequency Once a year (starting in Fall)
The program offers you the opportunity to develop your service design skills and customer experience management skills. You will learn to lead and implement cost-effective and impressive service design activities and develop a customer-oriented culture. The training is designed for experts and managers who have already mastered the basics of service design.
Fee: € 6,825 (+ VAT)
January 30, 2025 – January 2026
Schedule January 30, 2025 – January 2026
Location Nordic Countries
This dynamic keynote and workshop series is designed to bring together entrepreneurs and artists from various creative fields in the Nordic and Baltic regions. The series fosters co-learning, sparks innovation, and provides a platform for cross-disciplinary collaboration. Participants will explore how to harness creativity, drive business growth, and shape the future of entrepreneurship through inspiring keynotes, hands-on workshops, and networking opportunities.
Fee: Free of charge
April 3 – May 26, 2025
Schedule April 3 – May 26, 2025
Location Aalto University Töölö, Helsinki, Finland or live online
The program helps you understand the central aspects of successful B2B sales, as well as customer purchasing behavior in changing times where value, not price, is the decisive factor.
Fee: € 4,200 (+ VAT)
April 9–10, 2025
Schedule April 9–10, 2025
Location Aalto University Töölö, Helsinki, Finland
Frequency Once a year
The program trains participants to explore, validate, and scale new business models and/or renew existing ones. Participants will go back to their organizations with proven tools and practices to systematically build new, scalable businesses with greater agility, customer centricity, and innovativeness.
Fee: € 2,900 (+ VAT)
May 20 – October 7, 2025
Schedule May 20 – October 7, 2025
Location Aalto University Töölö, Helsinki, Finland or Live online
The program focuses on enhancing your strategic HR leadership skills and competencies in a rapidly changing and evolving environment.
Fee: € 8,190 (+ VAT)
May 26–28, 2025
Schedule May 26–28, 2025
Location Aalto University Töölö, Helsinki, Finland
Frequency Once a year
You will get a comprehensive understanding of strategic marketing and how strategic marketing is crucial in driving growth by being or becoming customer-centric.
Fee: € 4,650 (+ VAT)
August 28–29, 2025
Schedule August 28–29, 2025
Location Aalto University Töölö, Helsinki, Finland or Live online
Frequency Once a year
The program gives you versatile perspectives on communication as part of responsible business. You will learn to analyze the starting points of the credibility of responsibility communication and evaluate your organization and its activities as a builder of a sustainable society.
Fee: € 2,100 (+ VAT)
September 4 – December 4, 2025
Schedule September 4 – December 4, 2025
Location Aalto University, Espoo, Finland
This comprehensive hands-on program brings together the management and experts of Finnish fashion, design, and lifestyle consumer brands to develop customer insight, commercialization strategies, and multichannel strategies for international markets.
Fee: € 2,400 / € 1,200 (+ VAT)
September 22 – November 4, 2025
Schedule September 22 – November 4, 2025
Location Aalto University Töölö, Helsinki, Finland and Live online
Frequency Twice a year
The program gives service developers a comprehensive understanding of the human-centered approach to service design. You will focus on the stages of the design process of service design and go through methods suitable for customer-oriented development. The program is held in Finnish.
Fee: € 3,410 (+VAT)
September 26 & October 1–2, 2025 (FI)
Schedule September 26 & October 1–2, 2025 (FI)
Location Aalto University Töölö, Helsinki, Finland
Frequency Twice a year
The program is a practical, hands-on, and effective program providing the participants with in-depth experience backed by the latest business practices and live case studies bringing the participants' negotiation and persuasion skills to the next level.
Fee: € 3,150 (+ VAT)
October 6 – December 9, 2025
Schedule October 6 – December 9, 2025
Location Aalto University, Espoo, Finland and Live online
The program handles the most topical themes of digital marketing at both the strategic and tactical levels, from a customer-oriented perspective. You will gain an overview of digital marketing and sales, involving the integration of digital and analog marketing practices in support of your business objectives and strategy.
Fee: € 3,950 (+ VAT)
October 8, 2025 – February 6, 2026
Schedule October 8, 2025 – February 6, 2026
Location Aalto University Töölö, Helsinki, Finland
Frequency Once a year (starting in fall)
The program will increase your understanding of the role played by a customer strategy as part of your business’s overall strategy, and provide tools for the goal-based development and implementation of the KAM process. You will learn how to work with important customers and adopt hands-on tools for the development and management of customer processes.
Fee: € 4,100 (+VAT)
November 3–5, 2025
Schedule November 3–5, 2025
Location Aalto University Töölö, Helsinki, Finland
Frequency Once a year
Designed for forward-thinking executives and managers, this intensive training empowers you to tap into your inherent creativity, lead teams toward innovative mindsets, and navigate the complexities of organizational change with confidence, ensuring your company thrives in an era of continuous innovation.
Fee: € 4,650 (+ VAT)
Estimated Study Time: 12 hours
This online course provides a toolbox to better understand and analyze recent developments in service management. Course language: English
Fee: € 200 (+ VAT)